AR on the Spot
Augmented Reality (AR) is a term in reference to the display and interfaces when a camera view overlays multimedia data to enrich the image for the user, adding a new dimension to the view of real-physical environment. Hence, our real view of the surrounding environment is augmented in sense when adding data over the reality we see around us.
Corporations and medium size organizations are already exploring AR technology to gain a strategic advantage, as example, educating field technicians and delivering new customer journeys to those digital experiences mixed over the real world around us, giving sense to the connection of the disconnection, applied technology for progressive working;
• Improving first-time fix rates with immersive, interactive, sound-visual instructions (visualizing 3D replicas on-spot, over the real thing, for the issue to fix and guided process to follow, assembly, walk-through, step by step…)
•Modernizing workforce and skill-sets, improving employee engagement and performance metrics, and making them participant in the transformation shift with human enrichment
•Naturally improve operating and revenue indicators when delivering better experiences and faster process completion
IDC Global Market Insights report on the projected growth rate of AR puts the CAGR for AR between now and 2024 at 65%. More notably, the market size for industrial applications is expected to dwarf all other market segments. IDC’s recent report uncovered that 65% of the sales and marketing executives they interviewed were already seeing an ROI on their AR investments.
Where to look at for the ROI analysis? Applications of AR for industrial segments show clear and simple use cases where;
a) Substitution of live and physical prototyping demonstrations with AR bring better, more realistic, and more flexible environments for simulations
b) Equipment and replacement of spares for training or testing purposes suppose challenges on logistics and transportation on-site, with AR pre-modeling and visuals there is no room for costs on mistakes
c) Possibility to create and modify 3D shapes and virtual environments increase the creative and innovation factor by far, adding a component of additional benefits to the equation on process and product developments
A practical case
Most of the use cases found today using AR visuals and applications are in lines of manufacturing, sales and marketing, or training and instructional videos. The applicability for the operations of these cases can benefit from both, the localization on-spot for acting based on reality-based add-on information, or the remote access and simulated environment saving on transport and enabling experts at remote places see the local operation as if being there.
One of the major concerns on the application of these technologies is the practicality of the same. The coverage of a gap or solution to a problem, instead of the common trend of trying because is new and sounds innovative and cool. As in any transformational service introducing new technologies impacting on ways of working and re-defining processes, AR must be implemented when the applicability is not just better to do, but even the unique way to solve a problem.
There are specific scenarios where the usage of traditional training materials is still perfectly valid and even better than AR based content. So, we should focus on those scenarios where the existing usage of training materials, or the methodology of the programs being onsite or remote, can be improved dramatically by using AR based content dynamically adapted.
That dynamism can be found on the specifics of the content based upon catalogue, language, student, tutor, where all preferences are identified in real-time mixing the credential data with the physical space or equipment to be working on, which shows the additional data such version control, last time revisions, local conditions on light, hazardous environment, accessibility, latest changes, and other information difficult to consider on stationary training modules or by default instruction manuals found on legacy service support.
Spotnik on the matter
Our team of experts has been working on different practices in reputed consultancy services firms. At this point in time, there is a conversation touching many areas of practice, from diversity of industry challenges facing digital transformation, to the convergence of multimedia and gaming tools embedding analytics and real time communications. Spotnik is actively working on solutions delivering added value to the transformation by introducing AR on location and Analytics displays. Our use cases are tailored to the needs of those environments where complexity is sorted with simplicity and effective applications.
We foresee a new framework where the rules and standards are still to be written; similar scenarios as in the initial Youtube era, where communities and individuals publish valuable channels for other people to learn from, follow instructions, acquire new skills.
Now you can imagine, in the case of a particular happening on the connected world, at the aircraft, in a factory, by pointing with your mobile phone to a referential label on a piece of equipment, a remote learning channel, not necessary to be of same proprietary as the equipment itself, inducts you with a step-by-step guide to fix, hack, dismount, replace, or just share an action on the spot, on something never thought it is so simple to trick.
Spotnik is working on solutions making sense of sensors, selecting technologies such Vuforia Studio and connecting IoT platforms with positioning engines to deliver meaningful use cases under secured environments.
Contact us for more information and quick assessment on your AR use cases and application needs. firstname.lastname@example.org